Search Engines Rule The World, Says Jakob Neilsen
Web usability guru Jakob Neilsen has said that search engines rule the world. He was discussing the changing behavior of web users compared with almost a decade ago. Instead of going to a home page and exploring sites gradually, he says, most web users find what they want through a search engine and go directly to the page they want. This is part of what he describes as ‘more selfish’ behavior on the part of web users.
Most web users are now used to well designed websites and are unimpressed by the bells and whistles, especially if they make the site load more slowly. This is bad news for all those who think that adding widgets makes their sites more appealing to visitors.
Neilsen says that although search engines rule, many people still don’t find exactly what they are looking for, so it’s a challenge for search engines to do even better. (Full story here.)






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