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Social Networks Get More Open

If you’ve ever wondered how to keep up with updating profiles and statuses on all the social sites, then there’s good news. Hot on the heels of announcements from MySpace and Facebook about new openness in their formerly proprietary platforms, comes an announcement from Google.

Friends Connect, like the other services, will allow users to share data among different sites, and website owners will be able to put social features on their sites with a simple snippet of code. Don’t think that this openness is completely altruistic, though.  Social networks give social profiles, which mean the chance to fine tune ad targeting. Can anyone say Adsense and Adwords?



Facebook Psychology

If you thought Facebook was just for connecting with friends and playing silly games, then think again. Facebook is more than just a particularly successful social networking site; now it’s also a psychology course. Stanford University professor B J Fogg is teaching a course called Psychology of Facebook. The inspiration from the course came from seeing the social media site as a new form of mass persuasion, in which an unknown application could go viral almost overnight.

The class dissects different aspects of Facebook to see how they work and what users are trying to do with them. Understanding how Facebook works is not just about the social networking site itself, but about other sites that may use similar methodology in the future or, as Fogg puts it, ‘those blockbusters yet to be invented’.

Want to know more? Read this account of a typical Psychology of Facebook class.



Reconnect With Old Friends Through Facebook

facebookHave you been thinking about your first girlfriend recently? Wondering what on earth happened to your best friend in kindergarten? Now you can find them and reconnect, with Facebook. If you aren’t already using this tool, you should be, it is an excellent way to catch up with people you thought you’d never see again!

Before you start searching for those long lost crushes, you will want to set up a fairly comprehensive profile so they will know who they are contacting. Include as much information as you feel comfortable with and add at least one photo so they can identify you, sometimes a photo is the only way you can tell who is who from a long list of people with the same name who live in the same area.

Make sure you put down where you are from. If you have a relatively common name, it will be difficult for others to find you and having your location and a photo available means that it is far easier to contact you. This is important because you may have forgotten about someone who ends up doing a search for you. You want them to be able to find you.

Once your profile is up and running, it is time to start searching. If you are like me and can’t remember last names, try digging out those dusty old year books and start looking people up. You can also try unusual names. For example, if you knew someone named “Booger” that would probably turn up immediately! Even without a last name available.

You can also search for groups, so if you are trying to find people from your high school, you can search for the name of your high school and it will turn up any groups that have that name in the title. Look for the year or years that you were there and you can see the people who joined this group. This works for summer camps, missions trips, etc. as well.

When you click on “Add to Friends” beside someone’s picture, make sure you are ready to let them know who you are. There is a space for adding a personal message and I highly recommend you use it, especially if there is a chance that the person you are contacting will not remember you. You might even want to include where you met and why you are contacting the person.

Facebook is constantly growing but not everyone has joined yet. That means you may not find that hot cheerleader from high school but keep checking for the people you really want to connect with again because it’s possible that they will be there in the future.

This is the ideal resource for anyone wanting to reconnect with their past. You will be amazed at how people have changed in the few years since you last saw them!